Every dealer marks aged units down. The money hides in what you give away to move them. Slide your numbers to see the gross myTurn keeps — by selling on an offer instead of the markdown spiral.
Your numbers
Slide to match your store. Everything updates instantly.
Aged units you move / month10
Units past your aging line that myTurn helps sell.
Holding cost / vehicle / day$35
Floorplan interest, depreciation, insurance, lot cost.
Days sold sooner with myTurn7
How many days earlier the aged unit moves.
Avg back-end gross / unit (F&I)$1,500
Counted only on incremental units (see below).
Avg markdown per aged unit$1,000
What you currently give away to move a stuck car.
myTurn offer amount$500
The smaller number that replaces the markdown.
Incremental units (wouldn't have sold)3
Sales the carousel creates that wouldn't have happened. Capped at units moved.
Monthly gross myTurn keeps & makes
$0
Per aged unit moved
$0
Annualized
$0
Gross retained / mo
$0
Holding cost saved / mo
$0
Where the money comes from (per month)
Markdown avoided (offer replaces the cut)$0
Less: myTurn offer cost$0
Holding cost saved$0
F&I on incremental units$0
Net monthly benefit$0
Incremental units capped at units moved — no fantasy numbers.
How to read this
Gross retained is the big dollar: markdown avoided minus the offer that replaced it. Keep the offer smaller than the markdown or it inverts.
Provable floor: holding cost + gross retained. Upside: F&I on incremental units — prove it with a control group.
F&I counts only on incremental units, never on cars that would've sold anyway.
Illustrative estimate. Swap in your store's real markdown, holding cost, and aged-unit numbers — the markdown figure is the load-bearing input. Cost savings are measurable; gross retention and incremental F&I are real but contestable, best proven on your own sold units.